90% of your data is unstructured — and it’s full of untapped value

AI's potential to unlock value from unstructured data, such as documents and videos, is increasingly significant, yet many organizations lack strategies to manage this resource effectively. Unstructured data, which constitutes about 90% of all company data, is crucial for business operations but remains underfunded and poorly managed compared to structured data. The rise of Generative AI (GenAI) offers transformative possibilities for processing and utilizing unstructured data, although challenges such as security, compliance, and intellectual property concerns persist. IDC research highlights that only 44% of organizations can justify spending on unstructured data, despite its inherent value. Centralizing unstructured data on a unified platform can mitigate risks, reduce inefficiencies, and enhance security, positioning companies to leverage AI effectively. As businesses face increasing security threats and regulatory pressures, prioritizing the management and protection of unstructured data is essential for maintaining competitiveness and minimizing risks.

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