Q&A: Accelerating Europe’s EV transition: How Bitrise is helping Elli lead the charge

Volkswagen Group has surpassed Tesla as Europe's leading electric vehicle (EV) manufacturer, with a significant increase in deliveries, as it prepares for the EU's 2035 ban on new petrol and diesel cars. Central to its EV strategy is Elli, Volkswagen's charging and energy subsidiary, which focuses on enhancing EV adoption across Europe by providing real-time charging and energy management through its consumer apps. To support this transition, Elli revamped its mobile development approach by adopting Bitrise for mobile-first CI/CD, moving away from its previous reliance on Azure DevOps, which posed challenges due to shared hardware and outdated software versions. The switch to Bitrise resulted in improved build times, reduced maintenance overhead, and a more streamlined development process, freeing up developers to focus on user-centric features rather than troubleshooting infrastructure issues. This transformation has allowed Elli to better support the shift from combustion vehicles to EVs, particularly by targeting business fleets, and they continue to explore further integration opportunities with Bitrise to enhance their development workflow.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.