In the world of mobile app development, incorporating accessibility and inclusive design can help developers tap into a 15% potential user base that is often overlooked - people with disabilities. By implementing features such as adjustable text size, contrast options, and video captions, developers can make their apps more accessible to users with physical and temporary disabilities. Additionally, using accessibility labels and following guidelines for inclusive design can help ensure that apps are usable by a wide range of users, including those from underrepresented communities. Ultimately, making mobile app accessibility a core part of the development process is crucial for creating an inclusive app experience that benefits all users, regardless of ability.