If a company wants to deliver high-quality mobile apps, it should focus on internal quality first, which means prioritizing good code architecture and investing in a reliable deployment pipeline using a mobile-focused CI/CD tool like Bitrise. This will enable the development team to catch bugs early, improve release cycles, reduce testing time, and ultimately save costs in the long run by reducing the need for rework, redesigning, and other costly fixes. By doing so, companies can strike a balance between quality, cost, and speed, delivering fast and reliable apps that meet customer expectations without sacrificing too much on any of these fronts. Focusing on internal quality first allows developers to optimize all three factors simultaneously, rather than making trade-offs between them. This approach is supported by the project management triangle, which shows that changes in one constraint require changes in others to compensate, or quality would suffer. By prioritizing quality, companies can reduce their reliance on costly fixes and improve their overall competitiveness in the mobile app industry.