This article discusses the author's experience with implementing a cloud-based Continuous Integration/Continuous Deployment (CI/CD) system for their iOS app using Bitrise. The authors initially used on-premise infrastructure, but faced challenges such as maintenance overhead, unstable builds, and lack of elasticity. They migrated to a cloud solution, which provided benefits like reduced maintenance costs, improved build stability, and increased scalability. The transition involved trade-offs, including slightly longer build times, but the authors found it worth it for the overall improvement in their development workflow.