This integration of LaunchDarkly's feature flags with Release Management in Bitrise provides a more transparent and centralized solution for mobile app releases, allowing developers to control the activation or deactivation of specific features through a simple toggle switch, perform A/B testing, or instantly roll back features without requiring a new code release. The integration gives users an overview of their app's feature flags directly from the Release Management platform, streamlining the app release process and eliminating the need to switch tabs or platforms. It also provides detailed information about feature flag rules and targets, display frequency, and allows for fine-grained tweaks to targeting rules, percentage rollouts, and other specific configurations on the details page within LaunchDarkly. The integration is straightforward to set up, requiring only a LaunchDarkly account and connecting it to Bitrise through Single Sign-On (SSO). It offers numerous benefits, including greater transparency of real-time releases, streamlined workflows for Release Owners, streamlined team communication, and a user-friendly interface that empowers non-technical stakeholders to independently manage releases and targeting of features.