Mobile accounts for over half of total revenues, but still lacks investment

The mobile app has a significant impact on the company's total revenues, with 84% of respondents stating that it accounts for over half of their total revenue. However, most engineering teams do not allocate larger parts of their budget to their mobile app team, despite the importance of providing an immaculate mobile experience to users. Industry regulations and red tape can significantly slow down pushing out new features, particularly in companies where mobile revenue accounts for 75% or more of their total revenue. As a result, mobile product investment may not be prioritized in most teams, but it is essential to connect mobile excellence to business impact to drive growth.

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