CI/CD stands for continuous integration and continuous delivery, two practices that have gained significant attention in recent years. These practices aim to automate as much of the manual effort as possible required to get new code from a developer's IDE into the hands of users. Continuous integration (CI) involves verifying the viability of each code commit using automated checks, while continuous delivery (CD) automates the delivery of builds that pass the CI checks into production-like environments for further testing and review. In mobile app development, CI/CD is critical due to the unique challenges and costs associated with deploying bugs in production. Adopting a self-hosted or SaaS-based mobile CI/CD tool can help streamline workflows, reduce time to market, and increase productivity among developers. To set up an effective CI/CD pipeline for mobile development, it's essential to consider factors such as hosting, platform support, configuration, integrations, concurrency, pricing, and support. Best practices include adopting a culture of frequent code commits, keeping CI checks short, and optimizing pipelines to reduce build times. By implementing a basic CI/CD pipeline using a tool like Bitrise, mobile app developers can automate repetitive tasks, save time, and deliver high-quality apps faster.