At Bitrise, they are introducing their comprehensive Release Management add-on, which now features both a Free offering and an automation-driven Paid offering. The Paid offering offers unlimited automated releases, starting at $250/app/month, and includes features like automate status updates through Slack and Microsoft Teams, trigger Bitrise CI builds with automation, automate Apple phased and Google staged rollouts, new API integrations (coming soon), and special offers for early adopters. The Release Management add-on aims to simplify the release process of mobile apps, making it more efficient and manageable.