During Pride month, businesses can show support for the LGBTQIA+ community by incorporating Pride into their mobile apps, which can be done in ways that are genuine and long-lasting. While some companies may performative activism or "rainbow washing," there are better ways to celebrate Pride, such as building functionality into the app for everyday usage. Microsoft is an example of a company that incorporates Pride into its app, allowing users to update their color themes to inspired by LGBTQIA+ flags, while also amplifying the voices of LGBTQIA+ community members and allies. Other companies like Uber and Strava have also incorporated Pride into their apps in meaningful ways. To truly support the LGBTQIA+ community, businesses should prioritize building inclusivity, educating people on LGBTQIA+ issues, and supporting local organizations. By doing so, they can make a lasting impact and show genuine commitment to promoting equality and diversity.