The finance app development space is highly competitive with a forecasted compound annual growth rate of 25%. To differentiate offerings and attract users, developers must prioritize features such as user experience, layered security, functional accessibility, and more. The NatWest Bankline mobile team shares practices and processes to ensure their app continues to serve customers in the best possible way, including conducting user trials and prioritizing accessibility. Rigorous testing before pushing to production is also crucial for finance apps, which are less tolerant of bugs due to their delicate nature. Employing mobile-centric CI/CD tools, such as Bitrise, can help teams find bugs faster and save time. The future of fintech demands innovation, with predicted improvements in AI-powered interaction, personalization, and user experience. To stay on par with innovation, developers should consider moving to a cloud-hosted, mobile-centric CI/CD platform like Bitrise.