How tech companies should show up and show out for LGBTQIA+ efforts, 365 days a year

Every month of the year seems to be associated with some sort of celebration for different marginalized groups in the world, making it a perfect time for companies to advocate for their employees and customers by creating supportive campaigns. However, this trend has led to "performative activism" where companies use social injustices to benefit themselves without advancing the causes within these movements. Companies can avoid performative activism by being transparent about their workplace diversity, publicly declaring meaningful goals, dedicating time and funding for hiring and retaining employees from marginalized communities, and adding financial support. Before launching a social activism campaign, companies should ask why they're doing it, whose voices are they uplifting, and what they can do to help the cause internally and externally. Engaging in "true corporate social activism" can bring benefits such as stronger returns for shareholders, greater brand value, and creating pressure to change laws and policies through collaboration with social activists and corporate interests.

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