AWS Amplify is a set of tools and services that help front-end web and mobile developers build scalable full-stack applications powered by AWS. It provides various modules such as Amazon Cognito for authentication, API (GraphQL and REST) for secure endpoints, Storage for storing images and files with Amazon S3, AI/ML Predictions for adding new functionalities, Push Notifications for increasing customer engagement, and more. To get started with AWS Amplify, developers need to install and configure the Amplify CLI on their machine and create an AWS account or use an existing one. They can then use commands such as `amplify configure`, `amplify init`, `amplify add <category>`, `amplify push`, and `amplify pull` to manage their application. Additionally, developers can integrate Amplify with Android Studio to create a new project and initialize it with the Amplify CLI. By following these steps, developers can build scalable mobile applications using AWS Amplify and deploy them to the cloud using Bitrise, a mobile CI/CD platform as a service.