The fintech industry is shifting towards mobile banking apps, with customers expecting seamless access to banking services without physical bank visits. To deliver the best customer experience, finance companies need agile infrastructure for iteration, which enables continuous development and release of new functionality, improving app engagement and reducing churn. By automating manual app development tasks, prioritizing accessibility, and leveraging testing automation tools like Bitrise, finance apps can enhance their user experience, increase daily engagement, and stay competitive in the market.