Bitrise helps BuzzFeed optimize its mobile development to grow customer engagement

The entertainment and media industry is rapidly evolving, driven by advances in technology such as the internet, social media, and AI. To stay ahead, companies like BuzzFeed are seeking new ways to engage with their audiences and retain loyalty. BuzzFeed partnered with Bitrise to transform its mobile development process, aiming to build a more efficient and customer-focused experience. By switching to Bitrise, BuzzFeed was able to overcome challenges such as slow build times, manual builds, and high costs associated with traditional solutions like Jenkins and CircleCI. With Bitrise, the company achieved rapid access to latest beta updates, improved build speed, increased uptime, and reduced costs while enhancing its developer experience. The transition to Bitrise has enabled BuzzFeed to focus on building faster, releasing more frequently, and improving overall customer engagement, ultimately driving business growth and success.

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