Bitrise, a mobile development platform, has integrated Autonomous Sensory Meridian Response (ASMR) into its service, offering a new type of tutorial content. The company aims to make Bitrise more accessible and user-friendly by providing ASMR-based tutorials, which may help developers relax while learning. The first four tutorials are now available, focusing on setting up mobile projects with Bitrise for iOS, Android, React Native, and Flutter. These tutorials use video content instead of traditional text-based explanations, aiming to provide a more engaging experience for developers. By partnering with popular ASMR creators, such as Creative Calm ASMR, Bitrise hopes to attract a new audience and promote its services through this innovative approach.