In App Store Connect, developers manage their iOS apps using a centralized platform that allows them to upload and release their apps, view analytics, manage updates, analyze sales reports, test with TestFlight, and more. The platform provides various sections for developers to take actions such as managing app metadata, uploading and archiving apps, submitting apps for review, and optimizing releases. To release an iOS app, developers must first set up code signing, create a distribution provisioning profile, generate a distribution certificate, upload and archive their app using Xcode or automate this process with Bitrise's Release Management feature. Once the app is uploaded and archived, it can be submitted to the App Store for review, where Apple reviews the app for content, functionality, and performance before making it available for download. After submission, developers can monitor analytics, optimize releases, and improve their app performance using Bitrise Insights and Release Management features.