Managing multiple apps with different store accounts has become easier thanks to Bitrise Release Management's latest update, which introduces app-level store connections. This feature allows developers to configure separate store connections for each app within a project, supporting smoother and more secure workflows for teams managing multiple apps across different clients or internal teams. Additionally, API key management is now moving from account level to workspace level, providing better control, enhanced security, and fewer disruptions if a team member leaves the project. With this update, developers can distribute apps efficiently, whether delivering internal builds or publishing to the App Store or Google Play.