In engineering teams, many test automation projects fail due to inadequate planning, leading to failed automation projects with unsatisfied return on investment. To set up for success, a team needs to establish a test automation strategy, which involves defining the goal of test automation, assigning ownership to dedicated automation engineers, deciding which test scenarios to automate based on metrics such as risk, value, and cost efficiency, and choosing suitable test automation tools that cater to the team's specific needs. A well-planned test automation strategy is crucial to ensure collaboration among team members, efficient use of resources, and successful implementation of automated testing.