Sheila Vashee joins Baseten as CMO

Baseten announced the appointment of Sheila Vashee as Chief Marketing Officer, bringing more than 20 years of marketing and growth leadership experience from Figma, Opendoor, and Dropbox. Vashee describes the expanding open AI ecosystem as an opportunity for companies to select, optimize, and own intelligence suited to their products, while Baseten provides infrastructure that helps deploy models reliably at scale. The company highlights customers including OpenEvidence, Harvey, and Cursor as examples of organizations using AI to support clinicians, legal professionals, and software developers. Vashee says enterprises need control over model selection, inference, post-training, and execution, and positions Baseten as a platform that reduces the complexity of managing this stack. Baseten aims to become an intelligence infrastructure provider for AI-focused companies and is hiring to expand its production AI inference platform.

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