Your guide to fighting SMS fraud: artificially inflated traffic and beyond

The article discusses the growing problem of SMS fraud, which costs brands $1.16 billion in 2023 according to an Enea white paper. It identifies four main categories of SMS fraud: identity theft, data theft, network manipulation, and commercial exploitation. One form of this fraud is Artificial Inflation of Traffic (AIT), which involves bots generating automatic texts from brands for the purpose of misappropriating message fees. Another form is smishing, a type of phishing that uses text messages instead of emails to trick recipients into revealing sensitive information or performing malicious actions. The article provides tips for combating SMS fraud, such as keeping messages real and conducting regular audits. It also emphasizes the importance of account security and making fraud more difficult to commit by implementing CAPTCHA forms or other verification methods.

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