What we said, and heard, at MEF Barcelona
Blog post from Bandwidth
Recently, at the Mobile Ecosystem Forum's annual conference in Barcelona, it was observed that messaging prices are escalating globally, leading to a need for alternative solutions. WhatsApp is gaining attention as users seek global messaging with standardized pricing and SMS reach. RCS Business Messaging is another enhancement to traditional SMS that is generating discussion. The adoption of these alternatives isn't widespread yet, but they are being closely monitored.
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