The key ingredients for employee engagement (spoiler alert: SMS helps!)

The focus on corporate culture has led to debates such as open vs. closed office layouts, with "culture" often being associated with employee happiness and business success. However, the true meaning of "culture" in this context is not about beer taps or ping pong tables, but rather how engaged employees are. Employee engagement can be driven by empowerment, inspiration, and enablement, as highlighted by Forrester's Employee Experience (EX) Index. To improve productivity, profitability, and employee retention, companies are increasingly adopting employee engagement platforms and software. One such solution is incorporating text messaging into these platforms to enhance communication and engagement. Text messages have a higher open rate compared to emails, making them an effective tool for reminders, surveys, and feedback collection. Despite the benefits of using text messaging in employee experience platforms, few companies currently offer this feature. Companies should consider adding messaging capabilities to their software to improve employee engagement and stay ahead in the messaging revolution.

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