SMS delivery problems? Here’s the most common culprit

The article discusses issues with SMS deliverability and response rates, which may be caused by snowshoeing prevention by wireless carriers. It explains that the SMS ecosystem is not closely regulated in the US but is generally managed by best practices. These best practices do not fully account for all legitimate business needs requiring local phone numbers for commercial SMS purposes. The article highlights missing ingredients in today's A2P SMS solutions and suggests using short codes, toll-free SMS, or soon 10DLC solutions like Bandwidth’s Local A2P for high volume messaging needs. It also introduces the concept of Local A2P Messaging built on 10DLC as a sanctioned, approved route for high volume messaging with local numbers.

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