Review the 2023 carrier requirements for 10DLC and toll-free SMS

The State of Messaging 2023 highlights the importance of staying updated with carrier expectations and messaging best practices. Businesses should review their messaging strategies to ensure compliance with new requirements, such as 10-digit long code (10DLC) registration for sole proprietors and toll-free SMS verification. Carriers are imposing stricter enforcement against unwanted messaging, leading to the blocking of numbers on carriers and CSPs. Businesses should prioritize verifying their 10DLC and toll-free messaging traffic to maintain service quality and avoid disruptions.