Notifications and Conversations: embracing the power and simplicity of business messaging channels

The article discusses different types of business messaging options and categorizes them into notifications and conversations. Notifications are one-way messages that do not require a response, while conversations allow for back-and-forth communication between the sender and recipient. Common notification methods include short codes, toll-free numbers, and alphanumeric sender IDs, which are used in industries such as banking, healthcare, and emergency services. Conversational messaging options include 10DLC, Global 2-way SMS, RCS, and Over-the-Top messaging, which are utilized for customer service, scheduling, and other real-time engagement scenarios. The article highlights the benefits of using these methods to connect with customers effectively.