Notification fatigue: How to connect with your customers via SMS

Smartphones have become a primary means of communication, making it easier for businesses to reach out to their customers. However, the desire to download and install new apps is at an all-time low, with 51% of people not downloading any apps in a given month. This makes app notifications less effective in engaging customers. SMS has a 98% open rate and 95% are opened within 5 minutes, making it a more reliable way to connect with customers. Businesses can use various options like toll-free SMS, local SMS, or short codes to engage with their customers through text messages without requiring them to download any additional apps.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.