What Texas SB140 means for messaging | Bandwidth

State and federal regulations around business communications are becoming stricter, exemplified by Texas's Senate Bill 140, which as of September 1, 2025, expands telemarketing laws to include text and multimedia messages in addition to voice calls. This new law mandates business registration, prior written consent for marketing texts, adherence to 'quiet hours,' and imposes penalties for non-compliance, emphasizing the significance of understanding and managing consent in marketing outreach. Companies like Bandwidth provide essential tools for messaging but stress that compliance with such regulations is the responsibility of each business, requiring them to implement their own strategies and collaborate with legal teams to ensure compliance without relying on inherent programmable restrictions. The rapid evolution of the legal landscape in communications calls for businesses to stay informed and proactive, with Bandwidth offering ongoing support to facilitate responsible customer communication.

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