What senders in the UK are saying about messaging in 2025

UK businesses are optimistic about the future of business messaging, with a growing volume and high ROI. RCS is expected to play a significant role, with 93% of UK senders looking forward to its expanded reach. Deliverability is considered the most important factor in choosing a provider, followed by capacity for UK senders and price for US senders. Customer experience is also crucial, with top use cases including appointment confirmations, on-time payments, and purchasing behavior. Businesses are predicted to prioritize providers offering RCS, SMS for business, and WhatsApp, and create seamless customer experiences through the integration of Voice and Messaging with AI tools.