How Out There Media delivers RCS success for global brands | Bandwidth

Out There Media, led by CEO Kerstin Trikalitis, is pioneering the use of Rich Communication Services (RCS) to enhance brand-consumer interactions by offering rich, interactive, and verified messaging experiences, exemplified by their collaboration with Netflix. In a demonstration at Reverb25 with Bandwidth's Caitlin Long, they showcased the potential of RCS, which allows for dynamic two-way conversations within native messaging apps, offering seamless experiences such as receiving flight updates, rebooking, and accessing multimedia content without leaving the app. The partnership with Bandwidth is driven by its scale, reliability, and culture of innovation, aiming to establish a strong RCS presence in the U.S. market. The presentation highlighted how RCS can transform customer experience by integrating rich media and interactive elements, moving beyond traditional SMS and MMS limitations, and creating new opportunities for engagement and co-creation with leading global brands.