Why Genesys is Sunsetting MultiCloud CX

Genesys CEO Tony Bates announced plans to sunset MultiCloud CX and focus solely on their Pure Cloud and On-Premises solutions. This strategic pivot is aimed at accelerating the development and adoption of Genesys Cloud CX, as well as establishing a stronger market position as a cloud leader. The company's on-prem solution, Engage On-Premises, will still be available for customers who cannot migrate to the cloud due to vertical, market, or regional restrictions. This move reflects the growing trend of digital transformation and adoption of cloud delivery across industries.