The 10DLC (Short Code) messaging platform allows small businesses, franchise owners, and local non-profits to send text messages to customers and prospects without sacrificing a local touch. However, with tightening compliance requirements, these brands are facing challenges in getting approved for 10DLC registration. To overcome this, it's essential to have a clear online presence, including a written Privacy Policy and Terms & Conditions, opt-in/opt-out documentation, and provide sample messages that align with the campaign description. Additionally, brands must avoid sending messages containing prohibited content such as Sex, Hate, Alcohol, Firearms, Tobacco, and Cannabis/CBD (SHAFT-C). With proper preparation and attention to details, non-traditional brands can harness the power of 10DLC messaging and drive real business results.