3 things to know about T-Mobile’s shared short code ban

T-Mobile has released a Code of Conduct for commercial messaging traffic on their network, which indicates that businesses must abide by new rules to reach customers with T-Mobile-connected devices. Shared short codes are being phased out due to potential confusion and spamming issues. Businesses using shared short codes will need to migrate to a dedicated number (10DLC, Toll Free, or Short Code) in the future. This change is part of an industry effort to reduce spam, fraud, and abuse. Companies should clarify their designated number status with their messaging provider, plan ahead for potential changes, and take action to ensure smooth migration to a dedicated short code.

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