Attending trade shows like Microsoft Ignite can be both rewarding and exhausting, as they provide opportunities to engage with prospects and customers while also presenting challenges such as long hours. At the Bandwidth booth, several key conversational themes emerged among participants, particularly regarding the complexities of managing telephony systems. Many organizations are contemplating the transition to cloud-based telephony with Microsoft Teams, yet face hurdles such as phone number porting and choosing between Microsoft Calling Plan and Direct Routing. There is also interest in SBC-as-a-Service from both small and large enterprises due to its potential for scalability and cost reduction. Additionally, ensuring compliance with new federal E911 regulations is a priority for companies before fully moving to cloud solutions. Outside of IT discussions, Bandwidth's distinctive sparkly jackets captured attention, dispelling stereotypes about tech professionals' fashion preferences.