OpenTelemetry (OTel) is a comprehensive set of APIs, libraries, agents, and collector services designed for capturing distributed traces and metrics, enhancing the observability and instrumentation of applications, particularly in microservices and serverless architectures. Backed by the Cloud Native Computing Foundation, OTel is emerging as a leading vendor-neutral telemetry standard, praised for its robust trace and metric capabilities, as well as its flexible and future-proof schemas. Axiom, developed in tandem with OTel standards, captures 100% of OTel data without conversion or sampling, using its APL query language to facilitate seamless data analysis across modern and legacy services. Axiom's user-friendly platform empowers various teams to independently create queries, offering cost-effective solutions with straightforward pricing, making it an attractive option for businesses seeking to enhance their telemetry capabilities.