The guide by Tola Ore-Aruwaji, a Developer Relations Engineer, details how to utilize Axiom's log analytics for creating visual representations of data to monitor applications and services effectively. The process begins with ingesting events into an Axiom dataset using various methods such as the Ingest API or Elasticsearch Bulk API, followed by generating an ingest token. Once the data is ingested, users can employ Axiom's UI to run aggregations, extract statistics, and create visualizations like charts and tables, which help in analyzing data trends over time. The guide further explains how to use the Group By clause and histogram aggregation for segmenting and visualizing data, alongside sharing insights via Axiom Dashboard for collaborative analysis. It invites users to explore further resources and engage with the community for support and updates.