SaaS products have emerged as an alternative to traditional on-premise software, offering benefits such as reduced issues with licensing and piracy, yet they face challenges related to data custody and retention, particularly in regulated industries like healthcare. Axiom, a company focused on capturing and querying organizational data, has introduced the "Bring Your Own Bucket" (BYOB) feature, allowing enterprise customers to use their own AWS S3 storage for data, thereby maintaining ownership and control while leveraging Axiom's computing power. This approach addresses data custody concerns and compliance requirements, offering a more understandable and streamlined solution for data storage and processing. Axiom's design philosophy emphasizes clarity and simplicity, ensuring that data management is intuitive and compliant with industry standards like HIPAA and SOC2. The company has also optimized its architecture by removing unnecessary components to enhance performance and ease of integration for enterprise customers.