AI does not replace design judgment but enhances the creative process by expanding the range of options for designers, particularly those with a T-shaped skill set, which includes deep expertise in one area and broad skills across others. The author, working at AuthZed, utilizes AI to explore design concepts that were previously constrained by time or budget, such as 3D modeling and character variation, allowing for a greater volume of ideas to be evaluated quickly. This approach shifts the designer's role from execution to curation, emphasizing the importance of selecting and refining ideas that align with brand standards and design quality. The author highlights the integration of AI in projects like creating 3D trophies and keychains, where AI tools facilitated rapid prototyping and iteration while maintaining brand consistency. By defining success criteria and keeping a human in the loop, designers can ensure that AI-generated content remains original and on-brand, allowing for horizontal skill expansion without compromising vertical expertise.