The Amazon Image Requirements Behind Every Listing That Stays in Search

Amazon product listings must meet technical and content standards that govern file formats, dimensions, accuracy, and prohibited elements, with images requiring 500–10,000 pixels on their longest side and at least 1,000 pixels to enable zoom. The main image is especially important because noncompliance can remove a listing from search; it generally requires a single, accurately depicted product filling about 85% of the frame against a pure RGB 255,255,255 white background, without props, packaging, text, logos, watermarks, or cropped edges. Amazon requires one compliant main image and recommends at least six additional images and a video, allowing sellers to use the gallery for angles, details, features, dimensions, model shots, and lifestyle contexts, although category-specific rules can alter these requirements for clothing, shoes, children’s products, furniture, and other items. AI-generated imagery is permitted if it accurately represents the product, but photorealistic AI-generated people must include the XMP metadata keyword “contains-synthetic-performer,” while images based on real people do not require that tag. Common suppression causes include off-white backgrounds, insufficient product size, blur, text or badges, extra items, packaging, and inappropriate mannequins or poses, making pre-upload checks for pixel dimensions, background color, sharpness, and framing particularly important.

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