How One Body Lotion Brand Fills Every Card of an Amazon Brand Story

Amazon Brand Story is a swipeable “From the brand” carousel on product detail pages that presents a brand’s origin, values, products, and related information separately from product-level A+ Content, and it can be reused across multiple brand-owned ASINs. Available to Professional sellers enrolled in Brand Registry, it supports one required background and up to 19 cards, including logo, image, four-product showcase, and Q&A formats, with specific image dimensions, text limits, file requirements, and layout considerations such as placing key background subjects in the left portion of the image. Using the fictional lotion company Fieldmere, the guidance demonstrates how a cohesive story can be built from limited product and portrait photography, including AI-assisted image generation, while keeping text in Amazon’s fields rather than embedded in images. Sellers create and submit Brand Stories through A+ Content Manager, may link showcase cards to an Amazon Store, and should allow time for review and publishing; common visibility issues can involve ASIN assignment, processing delays, account options, placement concerns, or prohibited wording. Brand Stories may also help satisfy Premium A+ Content eligibility requirements, can be tested through Manage Your Experiments where available, and should align visually and verbally with the brand’s Amazon Store and broader identity.

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