GPT Image 2.5 vs 2.0: We Gave Both the Same Campaign Brief. Which One Held It Together?

GPT Image 2 and GPT Image 2.5 Sunburst should be compared through controlled, paired tests rather than isolated polished examples, using identical prompts, input references, canvas settings, and approval criteria. The proposed tests cover product key visuals, constrained product scenes, character-led stories, and additional travel, fragrance, and hospitality campaigns, with reviewers assessing preservation of protected subjects and products, composition, setting, detail quality, usable negative space, and completion time. GPT Image 2 is presented as an established workflow baseline, while Sunburst may be useful for high-value or tightly constrained work where product labels, faces, layouts, or reference details must remain unchanged. The guidance emphasizes that speed, advertised entry pricing, and visual appeal are separate from the more meaningful measure of cost per approved asset, which includes generation costs, reruns, and human review time. Generated outputs still require manual checks for branding, legal copy, packaging, small text, permissions, factual claims, and production-ready design, and they should be treated as visual assets or briefs rather than substitutes for final layout, development, brand approval, or legal review.

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