A Two-Column Commercial Script Template, Filled In and Timed to the Second

Commercial scripts are most effective when built around one message, timed precisely, and formatted in two columns that separate visuals from audio, with short 15- and 30-second formats especially important because they account for much television ad spending. A 30-second spot generally allows about 70 spoken words, while a 15-second version should be cut from the longer script to retain its hook, central claim, and brand close rather than rewritten independently. The guide illustrates the approach through a fictional Seraine shoe advertisement, using visual storytelling, a restrained voiceover, product details, and a timed ending, then adapts it into a shorter vertical version designed for sound-off social viewing. It also explains that radio scripts rely entirely on dialogue, music, and sound effects to establish setting and communicate one clear offer. After scripting, creators can use TVC Maker to generate a multi-shot video from product and model images plus a detailed brief, choosing aspect ratio, duration, audio, and multiple creative variations.

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