Astro Observe represents a shift from reactive to proactive monitoring for data teams by integrating observability directly into the orchestration layer, allowing teams to identify and resolve issues at their source before they affect critical data products. Traditional data observability tools often alert teams only after a failure has occurred, causing delays and eroding trust in data reliability. In contrast, Astro Observe's Proactive Failure Monitors offer real-time monitoring of data products and their dependencies, providing detailed insights into the root causes of failures and their potential impact. This orchestration-native approach reduces alert fatigue by focusing on significant failures, accelerates the resolution process with AI-powered log summaries, and enhances data trust by preventing issues before they become visible to end users. By offering real-time lineage and AI-driven root cause analysis, Astro Observe equips data teams with the context and tools needed to maintain data reliability and meet critical SLAs, ultimately transforming their operations from incident response to prevention.