WhatConverts, a call tracking software, has integrated AssemblyAI's Speech-to-Text API to enhance the accuracy of their automated call transcriptions, which are crucial for their lead ranking system. The platform, which helps users identify effective marketing campaigns by integrating various marketing channels, now offers improved transcription accuracy and features such as PCI (PII) redaction to ensure personal information is not disclosed in transcripts or audio playback. Since partnering with AssemblyAI, WhatConverts has reported a significant increase in transcription accuracy of up to 10%, enabling users to better assess and manage leads while also benefiting from a scalable pricing model that offers substantial cost savings compared to other providers. This collaboration reflects WhatConverts' commitment to providing businesses with precise marketing data to inform their decision-making processes.