How to use AI to build powerful market research tools

Market research platforms are leveraging AI models such as Speech-to-Text, Audio Intelligence, and Large Language Models (LLMs) to build advanced analysis tools for their customers. These AI models help transcribe voice and video feedback efficiently, generate key highlights and insights from customer responses, and categorize, tag, and search data. By using these technologies, market research platforms can offer more robust tools that provide valuable insights into customer behaviors and attitudes, helping companies make informed decisions based on customer feedback.