Kapwing, a browser- and cloud-based video editing platform, is enhancing its AI-first features by partnering with AssemblyAI to integrate their Core Transcription AI model, which offers word-by-word timestamps and translations, to better serve its growing user base. CTO Joshua Grossberg emphasizes user-centric development, focusing on features that balance complexity with usability and that align with high-revenue customer personas, like small businesses creating social media content. The integration of precise transcription capabilities plays a crucial role, as accurate subtitles and word timings improve video editing efficiency and user engagement, which are significant revenue drivers. Kapwing's transition to AssemblyAI was motivated by the need for improved word timing accuracy and foreign language support, coupled with cost benefits. Looking ahead, Kapwing aims to leverage AI for automating video creation processes, such as generating highlights and voice-overs, to streamline storytelling for businesses and creators on a larger scale.