What is Customer Success? The key role of technical customer success and support teams in winning and retaining customers

Customer success (CS) and support teams are crucial for companies, especially those dealing with technical products like AI. These teams not only solve problems but also build relationships, foster loyalty, and drive continued business growth. The quality of customer support can be a deciding factor when customers choose a service. CS and support teams need to be proactive in understanding and anticipating customer needs, questions, or pain points to help them achieve successful AI implementation, launch, and continued growth. Great customer success teams consistently go above and beyond what customers expect, understand the context behind customer questions, and focus on enabling and unblocking customers. Companies that invest in understanding their customers' needs and proactively assisting them will always stand out.