The role of machine learning (ML) engineers at Chick-fil-A involves building and scaling analytic capabilities to support business strategies, delivering continuous value for the company through innovative solutions. Korri Jones, senior lead ML engineer, emphasizes the importance of hiring tenacious thinkers with big hearts and a natural curiosity, as well as having a shared ownership approach across teams to achieve goals. The organization prioritizes bridging the gap between data scientists and data engineers by providing the right tools and technology to achieve scale and performance without losing velocity. Jones also stresses the need for leadership awareness, support, and understanding of ML initiatives to drive success, citing Chick-fil-A's leadership as a key factor in their growth and innovation. The ultimate goal is to deliver unique value that empowers owner/operators to make an impact in their communities and provide exceptional customer experiences.