A modern media company faces increasing demands for richer and more dynamic web and mobile clients, requiring tailored views of their data and bespoke user inputs. To address this, a supergraph can provide a consolidated view of required data, enabling frontend teams to ship new features faster and reduce performance overheads. A media supergraph exposes a one-stop shop for frontend developers to get the necessary data and rapidly build out new product features as backend teams iteratively expose capabilities in the supergraph schema. By leveraging Apollo GraphOS, media companies can manage relevant portions of their schema independently while providing a consistent experience to end users. The technology enables faster rendering of frontends, omnichannel experiences, managing versions of APIs for third-parties, and real-time data for consumers.