Apollo Optics is now offering a free tier for small projects, allowing developers to instrument their GraphQL APIs and gain insights into server performance without worrying about running out of time in a trial. The new free tier provides up to 10,000 requests per month, enabling developers to understand how their server works, even if it's still in development. With Optics, users can see detailed information on query resolution and aggregate statistics on schema field usage, making it an essential tool for GraphQL developers. To get started with Optics, developers simply need to install the `optics-agent` package, import it into their application, instrument their schema, middleware, and context, and sign up for a free account on optics.apollodata.com.